Ayn Rand: Atlas Shrugged
The astounding story of a man who said that he would stop the motor of the world---and did. Tremendous in scope, breathtaking in its suspense, it is a mystery story, not about the murder of a man's body, but about the murder---and rebirth---of man's spirit.
Steven Johnson: Emergence.
The connected lives of ants, brains, cities and software.
Scott A. Shane: Finding Fertile Ground
Identifying Extraordinary Opportunities for New Ventures
Antony Flew: How to Think Straight
An Introduction to Critical Reasoning
Murray N. Rothbard: Man, Economy, and State with Power and Market (Scholars Edition)
William Poundstone: Prisoner's Dilemma
John von Neumann, game theory, and the puzzle of the bomb.
Michael A. Cusumano: The Business of Software.
Makes for in-depth, very informative tech start-up reading about the software industry.
David Deutsch: The Fabric of Reality
A startingly integrated, rational and optimistic world view that combines four strands: quantum physics and the theories of knowledge, computation and evolution.
Ayn Rand: The Fountainhead
The story of an intransigent young architect, his violent battle against conventional standards, and his explosive love affair with a woman who struggles to defeat him.
James writes:
Partly that's probably because Joel Spolsky might not read (or need) any such guides... ;)
"Increase traffic to yet unknown blog" is a completely different (and for guide writers likely more lucrative) problem domain than "regularly get some new peak of buzz to an already highly visible, highly frequented A-list personal website that's been around for years and built a solid fanbase". It must be a different one: part of the rage is that Joel Spolsky wrote it---otherwise, nobody would have noticed it, nobody would have cared, from the writing alone. That's not to devalue the article or the author (though some crabbers will probably see it that way), only something worth being pointed out.
It probably applies to half of his writing; the articles that made him so popular were of an entirely different kind. Neither should this pressurize him into keeping the quality at this level at all times (we all love to freedom to rant away in our blogs; plus we never know beforehand whether and how our efforts will be received; plus it is often the right mix of well-balanced articles and outright rants that is popular with many readers) nor should anyone be tricked into believing that a similar article could create a similar buzz.
So why the fuss about the alleged irony?
Nobody asked him what technology he would recommend for writing a FogBugz-like bug tracker. So when he talks about the technology used for that project, that in no way invalidates the "contrary" recommendation he gave beforehand regarding a completely different kind of undertaking.
Seriously, it must be stressful being him. Give him a break. ;)